PERCOLOMETRIA

FILM:

PERCOLOMETRIA

 

BRAND:

Corneliani

 

DIRECTOR:

Matteo Di Gioia, Luis Felipe Bueno

 

OFFICIAL SELECTION CATEGORY:

FOUNDER'S AWARD

BEST SHORT

BEST CREATIVE CONCEPT

BEST ART DIREECTION

BEST CINEMATOGRAPHY

BEST VISUAL EFFECTS

BEST FASHION

BEST ANIMATION

 

SYNOPSIS:

Percolometria is a fashion film for the Italian brand Corneliani. Art director Pablo Arroyo asked us to surprise the brand’s clientele with something itchy. Having a few beautiful outfits to film and being given total freedom, we designed a choreography with a dancer and substituted his head and hands with Bauhaus-punk inspired geometry. The campaign was juicy too. Instead of setting up a catwalk, Corneliani sent 750 iPads to journalists, influencers and their best clients. Each iPad contained our film plus three others, the complete presskit and lookbook. 

Grace CastroComment