Luca La Vopa






The Natuzzi Group, founded in 1959 by Pasquale Natuzzi is the largest Italian furniture home and one of the leading global players in the mobile market, with a strong retail network, production plants and eleven sales offices around the world. Natuzzi is the Italian lifestyle brand best known worldwide in the furniture industry (Brand Awareness Monitoring Report - Ipsos 2015). Ethics and social responsibility, continuous stylistic research, creativity, innovation, solid craftsmanship and industrial know-how, control and integrated management of the entire value chain represent the Group's strengths. Natuzzi S.p.A. It is listed on the New York Stock Exchange since May 13, 1993. Natuzzi Italia is the product line testimonials of creative quality and Italian craftsmanship, pride of Natuzzi production, 100% Made in Italy. Natuzzi Italia is Harmony Maker, creator of spaces where reigning balance, elegance and beauty in every detail. The communication campaign United for Harmony and the film ARMONIA, are aimed to celebrate and communicate the harmony through the eyes of a new target: the Millennial traveler. The 4 young characters rediscover their Apulian roots, feel the magic of harmonious balance created between themselves, the earth (muse) and Natuzzi Italia products. The press campaign comes as freeze frame of the film and the style code, from a photographic point of view, framed on several levels, not stereotypical scenes of everyday life. The selection criteria for media planning are relate to lifestyle magazine (online and offline), in order to tell to a receptive audience, the lifestyle elements of the Natuzzi brand.  It's a story of a return, of a woman forced to leave her borning land when she was five and her passion into caming back and show her roots to her friends.  It's a poetic film where you can feel, through the main characters eyes, the beauty of our land (Puglia, Italy) and the magic of italian lifestyle.  It's an harmonious journey through colors, flavours and scents, lived with the happiness attitude of millenial travelers. 

Grace CastroComment