3/4 Art of Being

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3/4 Art of Being


Igor Stekolenko


Cinematography, Fashion Styling, Lead Male


Reality depends upon our point of view at phenomena. We have lots of expectations and hopes, however, the future may come not quite as we expect. Diversity of views, principles and techniques obscure a clear vision of what is desired. This story - metaphorically conveys the desire to find a simple balance between expectations and received result. The protagonist of the video is the archetype of the urban philosopher. He formulates simple conclusions that lead the companions to a simple conclusion - the most valuable is in front of us. "Simplicity of being" is to get what you want. Thus, he voices the main ideological message of the club 3/4.

Grace Castro