C 41 Magazine x adidas Originals PROPHERE

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C 41 Magazine x adidas Originals PROPHERE


Leone Balduzzi


Visual Effect, Art Direction, Script


"This is the story of a group of friends, with different personalities, whose paths met, who became family one to the other. They spend time together, from day to day, having fun, waiting for the weekend.

Camilla and Nazareth are always together, and if they are not it feels like so. Umberto is a tattoo artist, and each stroke of ink is the signature of a different story. Each of those guys got marked by his hands, as a lasting proof of his presence and loyalty. Andrea is the tough guy, isn’t he? Bold personality, nasty look, but surprisingly (as some may say) capable of great love. Nick is the friendly guy, hooking other inside the group because a family can always get bigger. Nicola is an outsider. He likes to dance. He likes to dance by himself; no showing off, just a true authentic joy to live and feel the music.

They dive into the edges of the environment they live, seeking authenticity, dressed up to mirror their need for uniqueness."

Grace Castro