A Fashion Film Breaking Rules


This week, we’re highlighting Spanish Director Victor Claramunt who gives us a snap shot sneak peak behind the scenes of Breaking Rules, a fashion film for brand Bibi Lou where he creatively depicts how “rules are necessary for the development of society, [but] if they did not exist we’d miss the pleasure of breaking them.”

Claramunt who began his career as an art director later honed in on applying his creativity to fashion film mixing his love of Hollywood cinema, humor, surrealism with a bit of action and drama. Breaking Rules has already won him countless awards from around the world adding to his impressive portfolio of work for major brands Adidas, Coca-Cola, and Sony Music to name a few.